The Effect of Celebrity Influencer and Non-CelebrityInfluencer on Online Purchase Intention Wardah Products Mediated by Perceived Authenticity. Jurnal Riset Inspirasi Manajemen dan Kewirausahaan, [S. l.], v. 10, n. 2, p. 162–177, 2026. DOI: 10.35130/501zqh79. Disponível em: https://ejurnal.stimi-bjm.ac.id/index.php/JRIMK/article/view/884. Acesso em: 15 oct. 2026.