Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Nama Jurnal : Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Inisial Jurnal : JRIMK DOI Prefiks : 10.35130/jrmik by e-ISSN : 2623-1077 p-ISSN : 2549-3477 Penerbit : STIMI University Press Ketua Dewan Redaksi : Akhmad Aspiannor, S.E., M.M Frekuensi Terbitan : (Maret dan September) Akreditasi : SINTA 4 berdasarkan SK No. 177 E KPT 2024 Akreditasi 2024 Alamat : Jl. Kuripan No.26, Kuripan, Kec. Banjarmasin Tim., Kota Banjarmasin, Kalimantan Selatan 70236 Jurnal Riset Inspirasi Manajemen dan Kewirausahaan terbit 2 (dua) kali dalam setahun yakni bulan Maret dan bulan September. Jurnal ini diterbitkan oleh Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin yang penerbitannya dimulai pada bulan Maret 2017. Tujuan penerbitan Jurnal Riset Inspirasi Manajemen dan Kewirausahaan untuk menampung karya ilmiah dalam bentuk hasil kajian literatur (literatur Review) maupun penelitian lapangan dalam bidang Manajemen dan Kewirausahaan. Setiap karya ilmiah yang akan diterbitkan ke Jurnal ini akan ditelaah terlebih dahulu oleh Mitra Bebestari (Reviewer) yang sebidang ilmunya.
Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin
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Pengaruh Motivasi, Keterampilan, dan Pengetahuan Berwirausaha terhadap Keberhasilan UMKM Muslimah Barefoot Entrepreneur di Kota Banjarmasin
This study aims to investigate the role of business motivation, entrepreneurial skills, and entrepreneurial knowledge in enhancing the business success of the muslimah barefoot entrepreneurs, MSMEs in Banjarmasin City. This research employs a quantitative method, which is a research method based on the positivist philosophy. It is used to study a specific population or sample, utilizes research instruments to collect data, involves quantitative/statistical data analysis, and aims to test predetermined hypotheses. This study uses a quantitative method with the variables of business motivation, entrepreneurial skills, entrepreneurial knowledge, and Business Success. The population of this research consists of all owners or managers of Barefoot Entrepreneur culinary businesses in Banjarmasin City. The sampling technique used in this study is purposive sampling, with a sample size of 43 respondents. Data were processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 4.0 software. The results of this study prove that: (1) Business motivation has a positive and significant effect on the business success of the muslimah barefoot entrepreneur MSMEs in Banjarmasin City; (2) Entrepreneurial skills have a positive and significant effect on the business success of the muslimah barefoot entrepreneur MSMEs in Banjarmasin City; and (3) Entrepreneurial knowledge has a positive and significant effect on the business success of the muslimah barefoot entrepreneurs, MSMEs in Banjarmasin City
Copyright (c) 2026 Hastin Umi Anisah, Muhammad Zainal Abidin, Akhmad Supriyanto, Widyarfendhi Widyarfendhi https://creativecommons.org/licenses/by-nc-sa/4.0
Peran Self-Efficacy sebagai Variabel Intervening pada Hubungan antara Workplace Training dan Pengembangan Profesional terhadap Kinerja Karyawan PT. Tanjung Selatan Makmur Jaya
Penelitian ini bertujuan untuk menganalisis peran self-efficacy sebagai variabel intervening pada hubungan antara workplace training dan pengembangan profesional terhadap kinerja karyawan PT. Tanjung Selatan Makmur Jaya. Populasi penelitian adalah seluruh karyawan yang berjumlah 253 orang, dengan jumlah sampel 155 responden yang ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 5%. Metode analisis data menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa workplace training berpengaruh positif dan signifikan terhadap self-efficacy dan kinerja karyawan. Pengembangan profesional juga berpengaruh positif dan signifikan terhadap self-efficacy dan kinerja karyawan. Selain itu, self-efficacy terbukti berperan sebagai variabel intervening yang memperkuat pengaruh workplace training dan pengembangan profesional terhadap kinerja karyawan. Dengan demikian, peningkatan kualitas pelatihan di tempat kerja dan program pengembangan profesional yang terencana dapat mendorong peningkatan keyakinan diri karyawan, yang pada akhirnya berdampak pada kinerja yang lebih optimal. Penelitian ini memberikan implikasi praktis bagi manajemen PT. Tanjung Selatan Makmur Jaya untuk lebih memfokuskan strategi pengembangan sumber daya manusia pada peningkatan pelatihan berbasis pekerjaan dan program pengembangan profesional yang mendukung efikasi diri karyawan.
Copyright (c) 2026 Firdaus Firdaus, Niti Lestari, Khuzaini Khuzaini, Siti Mardah https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Leverage terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Intervening di Masa Pandemi COVID-19 pada Sektor Transportasi di BEI
This study investigates the effect of leverage on firm value with profitability as an intervening variable during the COVID-19 pandemic, focusing on transportation sector companies listed on the Indonesia Stock Exchange (IDX). The research adopts an associative quantitative approach using Smartpls software for path analysis. Leverage is measured by Debt to Equity Ratio (DER), firm value by Price to Book Value (PBV), and profitability by Return on Equity (ROE). A total of 10 transportation companies were selected through purposive sampling, covering the period from 2019 to 2023. The results reveal that leverage has a positive and significant effect on both firm value and profitability. However, profitability does not significantly affect firm value and fails to mediate the relationship between leverage and firm value. These findings suggest that during crisis periods, particularly under government-imposed social restrictions (PSBB), investors prioritize financial structure over short-term earnings. This implies a strategic shift in managerial and investor focus from profitability to capital resilience. The study recommends that transportation firms adopt adaptive leverage strategies, and that policymakers provide fiscal support—such as credit relaxation and tax incentives—to help the sector manage financial risks and sustain firm value in times of economic uncertainty.
Copyright (c) 2026 Muhammad Fathoni, Devi Rusvitawati https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Merger Dan Akuisisi Terhadap Kinerja Keuangan Pada Perusahaan Yang Terdaftar Di Bursa Efek Indonesia (Studi Pada Perusahaan Sektor Energi)
This study aims to evaluate the differences in companies' financial performance before and after mergers and acquisitions. The assessment of financial performance was carried out using several financial ratios, including current ratio, debt to equity ratio, return on equity, return on assets, and net profit margin. The population of this study includes all energy sector companies listed on the Indonesia Stock Exchange (IDX) that engaged in mergers and acquisitions during the 2021–2023 period. The sample was selected using a purposive sampling method, resulting in 9 companies that met the criteria. Data analysis was conducted using the paired sample t-test with the help of SPSS version 21. The results indicate that there were no significant differences in the CR, DER, ROE, and ROA ratios before and after the mergers and acquisitions. However, the NPM ratio showed a significant difference between one year before and one year after the merger and acquisition activities
Copyright (c) 2025 Berliani Agustina, Fahmi Roy Dalimunthe, Ali Sadikin https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Kepemilikan Publik, Kepemilikan Manajerial, Ukuran Perusahaan, dan Direksi Gender Diversity terhadap Nilai Perusahaan
This study aims to examine and analyze the influence of public ownership, managerial ownership, firm size, and board gender diversity on firm value in banking sub-sector companies listed on the Indonesia Stock Exchange during the 2021–2023 period. The research method used is quantitative with a causality approach. The population of this study consists of all banking sub-sector companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023, totaling 47 companies. The sampling technique used in this study is purposive sampling, with specific criteria resulting in a sample of 23 companies. The data analysis technique employed in this study is multiple linear regression analysis. The results of this study indicate that public ownership has no significant effect on firm value, managerial ownership has no significant effect on firm value, and board gender diversity has no significant effect on firm value. In contrast, firm size has a significant negative influence on firm value.
Copyright (c) 2025 Annisa Atikah Haura, Fahmi Roy Dalimunthe, Ali Sadikin https://creativecommons.org/licenses/by-nc-sa/4.0
Persepsi Mahasiswa Penerima Kip Kuliah Terhadap Literasi Keuangan dan Pengaruhnya Pada Kesejahteraan Finansial di Institut Bisnis Dan Teknologi Kalimantan
This study aims to analyze the perception of Kartu Indonesia Pintar (KIP) Kuliah scholarship recipients on financial literacy and its impact on their financial well-being. A descriptive qualitative approach was applied through in-depth interviews with students at the Institut Bisnis dan Teknologi Kalimantan. The findings indicate that financial literacy plays a vital role in students' personal financial management. Students with higher financial literacy levels tend to manage their educational aid more wisely and demonstrate stronger financial planning skills. The study also identifies key challenges, such as the lack of formal financial education and the influence of a consumptive lifestyle. These findings highlight the importance of integrating financial literacy into higher education to enhance students’ financial well-being
Copyright (c) 2025 Normalina Normalina, Ari Irawan https://creativecommons.org/licenses/by-nc-sa/4.0
Optimalisasi Soft skill Melalui Digitalisasi dan Motivasi: Strategi Meningkatkan Kesiapan Kerja di Kalangan Mahasiswa
This study examines the impact of soft skills, fieldwork practices or internship (PKL), and digitalization on work motivation and job readiness among students in Malang, addressing the challenges of competency gaps in the global labor market. Using a quantitative approach, data were collected via questionnaires from 260 students with experience in PKL or soft skills training. The results reveal that soft skills significantly enhance work motivation and job readiness directly, while work motivation is shown to be a primary driver of job readiness. Although PKL and soft skills positively influence the enhancement of digital competencies, this digital transformation does not have a direct impact on job readiness. PKL contributes to strengthening digitalization but does not directly affect motivation or job readiness. Key findings highlight the highly effective mediating role of work motivation in transforming soft skills into job readiness, whereas mediation through digitalization is not significant. This indicates that the development of soft skills and strategies to enhance work motivation are more crucial for job readiness than isolated interventions of digitalization or PKL. Consequently, higher education institutions need to design curricula that integrate continuous soft skills training, strengthen motivational mentoring programs, and optimize fieldwork practices with an emphasis on professional attitude development. This research provides important contributions to the development of human resource management theory and higher education practices in preparing adaptive graduates.
Copyright (c) 2026 Emilda Oktavia, Ike Kusdyah Rachmawati, Theresia Pradiani https://creativecommons.org/licenses/by-nc-sa/4.0
Mengoptimalkan Kreativitas Tim: Peran Resiliensi dalam Memediasi Gaya Kepemimpinan dan Stabilitas Anggota di Organisasi Kemahasiswaan
In the current era of globalization, higher education institutions play a vital role as one of the providers of human resources who can adapt and are competent for the needs of the global job market. To meet the demands of the global workforce today, students need not only theoretical or hard skills but also a balanced development of soft skills, one of which can be achieved through student organizations. The purpose of this research is to analyze the role of transformational leadership, shared leadership, and membership stability on team creativity through team resiliency. This study aims to explain how team resiliency mediates the relationship between these three variables and team creativity. The research method used in this study is quantitative, with a sample of 205 members of the student organization at BINUS Malang campus. Data were collected through a Likert scale-based questionnaire, and data analysis was conducted using SEM PLS 3.0. The analysis results show that the direct influence of these three variables has a significant impact on team resiliency, and among the three variables, only transformational leadership does not have a significant direct impact on team creativity. Additionally, the indirect relationship between shared leadership and membership stability on team creativity through team resiliency is significant, while the indirect relationship between transformational leadership and team creativity through team resiliency is not significant. This indicates that the transformational leadership style, which focuses on providing inspiration. Motivating and directing its members has not yet been well received to enhance the creativity of the organization's members and improve team creativity within the organization. These findings are expected to contribute to the chairperson of the BINUS Malang student organization in developing an effective leadership style in fulfilling their role as the chairperson and achieving the organization's goals together
Copyright (c) 2026 Theofilus Christ Marvellianto, Syarif Hidayatullah, Umu Khouroh https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Brand Image, Brand Awareness, dan Electronic Word of Mouth terhadap Keputusan Pembelian Sunscreen Azarine di Kota Banjarmasin
This study investigates the impact of brand image, brand awareness, and electronic word- of-mouth (e-WOM) on purchase decisions for Azarine sunscreen products in Banjarmasin City, Indonesia. The research aims to determine whether these variables collectively and individually influence consumers’ choices when selecting Azarine sunscreen. Adopting a quantitative approach, data were collected via structured questionnaires distributed to 150 purposively sampled respondents who had purchased Azarine sunscreen. The hypotheses were tested using multiple linear regression analysis with SPSS. The results reveal that brand image, brand awareness, and e-WOM collectively exhibit a statistically significant influence on purchase decisions (F-value = 0.000, p < 0.05). However, partial analysis demonstrates that only e-WOM has a positive and significant effect (β =0.000, p < 0.05), while brand image and brand awareness show no significant individual impact (p > 0.05). The model explains 30.1% of the variance in purchase decisions (R² = 0.301), indicating that 69.9% of influencing factors—such as pricing, promotions, or personal preferences—remain unexamined. These findings highlight the critical role of e-WOM in driving consumer choices for skincare products in Banjarmasin City, suggesting that marketers should prioritize digital engagement and user-generated content strategies. Further research should explore additional variables to account for the unexplained variance.
Copyright (c) 2025 Bryan Agusto Diharjo, Lydia Goenadhi https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Modal Sosial Dan Modal Keuangan Terhadap Kinerja Inovatif Perusahaan Pada Industri Pengolahan Berbahan Baku Ikan Di Kecamatan Kumai
Penelitian ini bertujuan untuk mengetahui pengaruh modal sosial dan modal keuangan terhadap kinerja inovatif UMKM di kecamatan Kumai pada industri pengolahan berbahan Baku ikan. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi yang diteliti meliputi UMKM yang memeiliki NIB dan telah terdaftar pada Disperinkop dan UMKM Kabupaten Kotawaringin Barat, berjumlah 13 unit usaha. Pengambilan sampel dilakukan menggunakan teknik purposive. Hasil penelitian menunjukkan bahwa, secara parsial, modal sosial tidak berpengaruh signifikan terhadap kinerja inovatif perusahan pada industry pengolahan berbahan baku ikan di Kecamatan Kumai. Modal keuangan tidak berpengaruh signifikan terhadap kinerja inovatif perusahan pada industry pengolahan berbahan baku ikan di Kecamatan Kumai. Selanjutnya, hasil penelitian menunjukkan bahwa, secara simultan, modal sosial dan modal keuangan secara simultan berpengaruh signifikan terhadap terhadap kinerja inovatif
Copyright (c) 2025 Edi Setiawan, Siti Khotimah, Tika Pranindyastuti https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Job Description dan Kompetensi Terhadap Kinerja Pegawai Pada Kantor Kesyahbandaran dan Otoritas Pelabuhan (KSOP) Kelas I Banjarmasin
Penelitian ini dilatarbelakangi karena terdapat pegawai yang kurang memahami pekerjaannya dikarenakan kurang memahami akan job description-nya serta penempatan yang tidak sesuai dengan minat dan kompetensi pegawai. Tujuan penelitian ini adalah untuk mengidentifikasi dan mengevaluasi pengaruh job description dan kompetensi terhadap kinerja pegawai pada Kantor Kesyahbandaran dan Otoritas Pelabuhan (KSOP) Kelas I Banjarmasin secara parsial dan simultan. Dengan kuesioner sebagai data primer, penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian ini seluruh populasi yaitu seluruh pegawai Kantor Kesyahbandaran dan Otoritas Pelabuhan (KSOP) Kelas I Banjarmasin sebanyak 96 orang. Analisis dilakukan menggunakan statistik deskriptif, uji instrument uji asumsi klasik, dan analisis regresi linier berganda menggunakan SPSS versi 23. Hasil uji pada penelitian ini menunjukkan bahwa job description dan kompetensi berpengaruh secara parsial juga simultan terhadap kinerja pegawai di Kantor Kesyahbandaran dan Otoritas Pelabuhan (KSOP) Kelas I Banjarmasin. Kebaruan dalam penelitian ini terletak pada analisis spesifik pengaruh job description dan kompetensi terhadap kinerja pegawai di Kantor Kesyahbandaran dan Otoritas Pelabuhan (KSOP) Kelas I Banjarmasin, yang masih minim dibahas dalam konteks kepelabuhanan.
Copyright (c) 2026 Isnawati Minanti Ningsih, Nurhikmah https://creativecommons.org/licenses/by-nc-sa/4.0
Transformasi Digital dan Keberlanjutan Usaha Pedagang Pasar Grosir di Kota Banjarmasin
Pasar tradisional di Indonesia menghadapi tekanan signifikan akibat perubahan perilaku konsumen dan pesatnya perkembangan teknologi digital, termasuk meningkatnya preferensi masyarakat terhadap platform belanja daring. Penelitian ini bertujuan untuk menganalisis keberlanjutan usaha pedagang di Pasar Grosir Sudimampir, Kota Banjarmasin, dalam konteks transformasi digital. Fokus kajian mencakup tingkat adopsi teknologi, hambatan utama yang dihadapi, dampak digitalisasi terhadap kelangsungan usaha, serta strategi peningkatan daya saing. Pendekatan kualitatif dengan desain studi kasus digunakan untuk mengeksplorasi realitas sosial para pedagang melalui wawancara mendalam, observasi langsung, dan studi dokumentasi, yang dianalisis secara deskriptif dengan teknik analisis interaktif. Hasil penelitian menunjukkan bahwa meskipun sebagian pedagang telah mulai memanfaatkan teknologi digital, seperti media sosial untuk promosi, transformasi digital secara menyeluruh belum tercapai. Kendala utama meliputi keterbatasan infrastruktur, rendahnya literasi digital, tingginya biaya, dan minimnya dukungan eksternal. Meskipun demikian, adopsi digital terbukti berdampak positif terhadap perluasan pasar dan efisiensi operasional usaha. Penelitian ini berkontribusi pada pengembangan teori adopsi teknologi dan kerangka TOE dalam konteks UMKM sektor informal, serta menghasilkan rekomendasi strategis bagi pemangku kepentingan dalam mendorong digitalisasi pasar tradisional secara berkelanjutan. Artikel ini juga menekankan pentingnya kebijakan yang kontekstual dan berbasis kebutuhan lokal untuk mendukung transformasi digital yang inklusif dan adaptif di kalangan pedagang pasar.
Copyright (c) 2025 Novia Nour Halisa., S.Si, M.Si., Devi Rusvitawati, S.Pd., M.M., Dr. Irwansyah, S.Sos.,M.Si https://creativecommons.org/licenses/by-nc-sa/4.0
Anteseden Kebijakan Dividen pada Perusahaan Konstruksi Periode 2015-2019
This research is aimed to analyze dividend policy’s antecedent variables which consists of capital structure, liquidity, company growth and profitability of construction companies listed in Indonesia Stock Exchange (BEI) in the 2015-2019 period. This research used secondary data which obtained using documentation techniques, namely taking the data from company’s annual reports published by Indonesia Stock Exchange in the 2015-2019 period. This research used Purposive Sampling as the sampling technique. The data obtained are 40 data from 8 construction company that became the sample. Multiple Linier Regression is used as the analysis technique and the hypothesis is tested using T Test with a significant level of 5%. The result shows that profitability has a significant effect on dividend policy of construction companies, while capital structure, liquidity and company growth do not have a significant effect on dividend policy of construction companies.
Copyright (c) 2025 Muhammad Noviar Rahman, Atma Hayat https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Kepemimpinan Digital dan Penghargaan & Pengakuan Berbasis Digital terhadap Kinerja Organisasi Pemuda
Penelitian ini meneliti terkait pengaruh kepemimpinan digital dan pengakuan serta penghargaan berbasis digital terhadap kinerja organisasi, dengan motivasi sebagai variabel mediasi di Leo Clubs District 307 B2 Indonesia. Dengan menggunakan pendekatan metode campuran, studi ini menggabungkan data kuantitatif dari 124 responden yang dianalisis dengan PLS-SEM dan wawasan kualitatif dari tujuh wawancara. Temuan penelitian mengungkapkan bahwa kepemimpinan digital memengaruhi kinerja organisasi secara positif tetapi tidak memengaruhi motivasi secara signifikan. Sebaliknya, pengakuan dan penghargaan digital secara signifikan meningkatkan motivasi dan kinerja, dengan sertifikat, pengakuan media sosial, dan dokumentasi kontribusi yang terbukti lebih efektif daripada kepemimpinan saja. Studi ini menyimpulkan bahwa sementara kepemimpinan digital memperkuat komunikasi dan koordinasi, penghargaan berbasis digital memainkan peran yang lebih substansial dalam memotivasi anggota. Rekomendasi meliputi mengoptimalkan sistem penghargaan digital, meningkatkan komunikasi digital, dan mengembangkan program pelatihan kepemimpinan yang memanfaatkan teknologi.
Copyright (c) 2025 Renaldo Fajar Nugraha Susilo, Dr. Ni Kadek Suryani, S.E., S.I.Kom., M.M., M.I.Kom, Putu Yogi Agustia Pratama, S.Pd., M.M https://creativecommons.org/licenses/by-nc-sa/4.0
Membangun Budaya Kerja yang Unggul melalui Kepemimpinan yang Efektif: Kerangka Konseptual
The focus of this research is to create a conceptual framework that can be used to explain how leaders can promote a better work culture within the company. The main focus of the research is on how leadership styles, organizational culture, and employee motivation relate to each other and how these factors impact performance. Transactional leadership tends to be better at maintaining discipline and structure, but it is less effective in fostering long-term innovation. On the other hand, transformational and servant leadership styles have been proven to enhance employee engagement, motivation, and creativity. To create a positive work environment, there needs to be a supportive work culture, such as open communication, employee empowerment, and recognition of their work. The results show that an inclusive leadership style must be integrated with a strong organizational culture to enhance employee motivation, engagement, and performance. This study contributes to the development of leadership theory and practice in dynamic contemporary organizations.
Copyright (c) 2025 Dwi Wahyu Artiningsih, Defin Shahrial Putra, Ervica Zamilah, Defin Helda Leliana https://creativecommons.org/licenses/by-nc-sa/4.0
Peran Product Knowledge dalam Memediasi Pengaruh Social Media Influencer Terhadap Purchase Intention pada Produk Honda Electric Moped One
Background: Purchase intention is often driven by consumers’ emotional responses and their knowledge about a product—both of which can be significantly shaped by social media influencers. These influencers play a key role in disseminating product information and generating consumer interest. Objective: This study aims to reevaluate the mediating role of product knowledge in the relationship between social media influencers and consumers’ intention to purchase, particularly in the context of electric vehicle promotion. Methods: The study employed a non-probability purposive sampling technique to survey 120 respondents residing in Bali, all of whom possess a valid driver’s license and follow Astra Honda Motor (AHM) Bali social media influencers. Data were collected through structured questionnaires and analyzed using path analysis to assess both direct and mediated relationships among variables. This approach was chosen for its effectiveness in modeling complex relationships and testing mediation effects. The data were analyzed using mediation analysis with SPSS Macro Process Model 4 by Hayes. Results: Social media influencers have a significant direct impact on both product knowledge and purchase intention (p < 0.01). Product knowledge also shows a significant direct effect on purchase intention (p = 0.0254). Moreover, product knowledge plays a significant mediating role in the relationship between social media influencers and purchase intention (CI: 0.3028-0.8213). Conclusion: The findings underscore that social media influencers not only directly influence consumer purchase intentions but also do so indirectly by enhancing product knowledge. This highlights their strategic importance in boosting consumer awareness and engagement
Product Knowledge, Social Media Influencer, Purchase Intention
Copyright (c) 2025 Ni Nengah Akina, Ni Kadek Suryani, Inten Pertiwi https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan pada Rumah Makan Asui Seafood di Kota Pangkalpinang
This study aims to assess the influence of relationship marketing on customer loyalty at Asui Seafood Restaurant, located in Pangkalpinang City. The research is motivated by the intensifying competition within the culinary sector, especially in Pangkalpinang, which has been recognized as one of Indonesia’s Creative Cities. Relationship marketing in this context involves fostering long-term connections with customers through components such as trust, commitment, communication, conflict resolution, and customer satisfaction. A survey method was employed, involving 120 customers of Asui Seafood Restaurant. Data analysis was carried out using SmartPLS version 3.2.8. The results reveal that relationship marketing significantly affects customer loyalty, with trust and satisfaction identified as the most influential factors. These findings offer valuable insights for culinary entrepreneurs in formulating effective relationship marketing strategies to enhance customer loyalty and improve competitive advantage
culinary industry, customer loyalty, Pangkalpinang, relationship marketing, Asui Seafood Restaurant.
Copyright (c) 2025 Ary Fakturrachman Aryansyah, Indah Novianti https://creativecommons.org/licenses/by-nc-sa/4.0
Scroll, Click, Apply: What Drives Millennials and Gen Z to Pursue Jobs Online?
The era of digitalization has brought significant changes, especially in recruitment technology. Nowadays, job applications are increasingly conducted through digital platforms such as company websites and social media, supported by employer branding content. This study investigates the influence of e-recruitment on job application intention among 96 Millennial (Generation Y) and Generation Z individuals in Pangkalpinang City and Bangka Regency. Using purposive sampling and statistic analysis with Smart PLS 4.0, the study finds that: E-recruitment has a positive and significant effect on the intention of Generation Y to apply for jobs; E-recruitment also has a positive and significant effect on the intention of Generation Z to apply for jobs..
E-Recruitment, Job Application Intention, Technology, Generation Y, Generation Z
Copyright (c) 2025 Novita Herlissha, Tiara Fitari https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Penggunaan Aplikasi SHUCADA (Smart Human Capital Database) Terhadap Kedisiplinan dan Kinerja Karyawan Studi pada PT. Studio Kami Mandiri
The utilization of digital technology in human resource management (HRM) plays a crucial role in enhancing employee discipline and performance. PT. Studio Kami Mandiri has implemented the SHUCADA application as an HRM system designed to improve work efficiency and employee discipline. This study aims to analyze the impact of the SHUCADA application on employee discipline and performance within the company. This research employs a quantitative approach using a pre-test post-test experimental method. Data were collected through questionnaires administered to 38 employees utilizing the SHUCADA application, along with log data from the application. Data analysis techniques included the Shapiro-Wilk normality test, validity and reliability tests, and hypothesis testing using paired t-tests and Pearson correlation to determine the relationships between the examined variables. The results indicate a significant difference in employee discipline and performance at PT. Studio Kami Mandiri before and after the implementation of the SHUCADA application (p=0.000). Furthermore, a strong positive correlation was found between the use of the SHUCADA application and increased discipline (r=1, p=0.000) as well as employee performance (r=1, p=0.000). These findings suggest that the SHUCADA application positively influences employee discipline and productivity.
I Gusti Ngurah Agung Indra Satwika Mantara
Copyright (c) 2025 I Gusti Ngurah Agung Indra Satwika Mantara, Ni Kadek Suryani, Anita Heptariza https://creativecommons.org/licenses/by-nc-sa/4.0
Hubungan antara Literasi Keuangan Terhadap Keputusan Investasi yang Berkelanjutan bagi Usaha Mikro : Peran Kemampuan Keuangan Digital dalam Memoderasi
Studi ini menawarkan empiris tentang hubungan antara literasi keuangan terhadap keputusan investasi yang berkelanjutan bagi usaha mikro melalui peran kemampuan keuangan digital sebagai variabel moderasinya. Data dikumpulkan melalui kuesioner terstruktur dari 100 responden individu pemilik usaha mikro di wilayah jawa timur di tahun 2025. Studi ini menggunakan path analisis untuk menguji hipotesis. Temuan penelitian menunjukkan adanya hubungan literasi keuangan terhadap keputusan investasi dengan hasil pengaruh yang signifikan. Selain itu,digital keuangan memiliki pengaruh terhadap pengambilan keputusan investasi. Keuangan digital memainkan peran moderasi yang berpengaruh signifikan dalam hubungan antara literasi keuangan dan keputusan investasi bagi perusahaan mikro di Jawa Timur.
Literasi Keuangan, Keputusan Investasi, Keuangan Digital
Copyright (c) 2025 Angguliyah Rizqi Amaliyah, Rezti Rezti https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Gaya Kepemimpinan, Pengawasan, dan Disiplin Kerja terhadap Efektivitas Kerja Pegawai di Satuan Polisi Pamong Praja Kabupaten Barito Kuala
Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan, pengawasan, dan disiplin kerja terhadap efektivitas kerja pegawai di Satpol PP Kabupaten Barito Kuala. Jenis data yang digunakan adalah data kuantitatif dengan sumber data primer. Teknik pengumpulan data menggunakan kuesioner dengan skala Likert yang disebarkan kepada 50 pegawai ASN Satpol PP Kabupaten Barito Kuala. Teknik analisis data menggunakan SPSS melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap efektivitas kerja pegawai. Sedangkan, pengawasan dan disiplin kerja berpengaruh positif dan tidak signifikan terhadap efektivitas kerja pegawai. Hasil penelitian ini menunjukkan bahwa menunjukkan bahwa efektivitas kerja pegawai tidak hanya dipengaruhi oleh satu faktor saja, melainkan merupakan hasil dari interaksi antara kepemimpinan yang baik, pengawasan yang efektif, serta tingkat disiplin kerja yang tinggi. Oleh karena itu, organisasi harus memperhatikan ketiga aspek ini secara bersamaan untuk meningkatkan efektivitas kerja pegawai secara menyeluruh.
Copyright (c) 2026 Deddy Putra Ramadhan, Rizky Nastiti, Yanuar Bachtiar, Ibrahim Daud https://creativecommons.org/licenses/by-nc-sa/4.0
Analysis of Fintech Payment : Urban Vs Rural in Bangka
The aim of this research is to analyze how Fintech Payment is implemented in Urban and Rural communities in Bangka Belitung. The data collection technique used by researchers is a field survey by filling out questionnaires with respondents. The focus of this research is to analyze whether there are differences in the implementation of fintech payments in Bangka Belitung Urban and Rural. The test tool used was SPSS version 29.02 by carrying out different tests on two groups. Based on different tests carried out using the Mann Whitney Test, the researchers found that there were significant differences in the implementation of fintech payments between urban and rural communities due to several factors, namely convenience, satisfaction and security. The study shows that by knowing the obstacles that occur in using technology, we can implement policies so that the use of technology can be felt by the whole community and can also encourage economic growth in Bangka Belitung. The development of technology adoption can also occur not only in urban communities but also in rural with the support of various parties, for example companies, government, education and other parties
Fintech Payment, Financial Behavior Customers, Finance Literacy, Urban, Rural
Copyright (c) 2025 Tiara Fitari, Dini Oktariani https://creativecommons.org/licenses/by-nc-sa/4.0
Dampak Pelatihan dan Pengembangan Karier terhadap Produktivitas Karyawan melalui Motivasi Kerja sebagai Variabel Intervening pada PT. Cakra Kencana Lestari
Penelitian ini bertujuan untuk menganalisis dampak pelatihan dan pengembangan karier terhadap produktivitas karyawan dengan motivasi kerja sebagai variabel intervening pada PT. Cakra Kencana Lestari. Pelatihan dan pengembangan karier yang efektif diharapkan dapat meningkatkan keterampilan serta kompetensi karyawan, yang pada akhirnya berkontribusi terhadap peningkatan produktivitas. Namun, dalam prosesnya, motivasi kerja memainkan peran penting sebagai variabel yang memediasi hubungan antara pelatihan dan pengembangan karier dengan produktivitas karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada karyawan PT. Cakra Kencana Lestari dengan sampel sebanyak 95 responden menggunakan rumus penarikan sampel Slovin. Teknik analisis data dilakukan dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan Smart PLS. Hasil penelitian menunjukkan bahwa pelatihan dan pengembangan karier berpengaruh positif dan signifikan terhadap produktivitas karyawan, baik secara langsung maupun melalui motivasi kerja sebagai variabel intervening. Motivasi kerja terbukti memperkuat hubungan antara pelatihan dan pengembangan karier dengan produktivitas karyawan. Temuan ini mengindikasikan bahwa perusahaan perlu lebih memperhatikan program pelatihan dan pengembangan karier serta strategi peningkatan motivasi kerja guna mengoptimalkan produktivitas karyawan. Implikasi dari penelitian ini dapat menjadi bahan pertimbangan bagi manajemen dalam merancang kebijakan sumber daya manusia yang lebih efektif
Copyright (c) 2025 Firdaus Firdaus, Niti Lestari, Khuzaini Khuzaini, Siti Mardah https://creativecommons.org/licenses/by-nc-sa/4.0
Tantangan dan Solusi dalam Pengelolaan Keuangan Mahasiswa Penerima KIP Kuliah di Institut Bisnis dan Teknologi Kalimantan
Pengelolaan keuangan yang efektif merupakan faktor penting dalam menunjang keberhasilan akademik mahasiswa, terutama bagi penerima Kartu Indonesia Pintar (KIP) Kuliah. Penelitian ini bertujuan untuk mengidentifikasi tantangan utama yang dihadapi mahasiswa penerima KIP Kuliah dalam mengelola keuangan mereka serta mengeksplorasi solusi yang dapat diterapkan untuk meningkatkan literasi dan kemandirian finansial. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam dan observasi terhadap mahasiswa penerima KIP Kuliah di Institut Bisnis dan Teknologi Kalimantan. Hasil penelitian menunjukkan bahwa tantangan utama yang dihadapi mahasiswa meliputi kurangnya literasi keuangan, pola pengeluaran yang tidak terencana, serta tekanan sosial dan ekonomi. Selain itu, keterbatasan sumber pendapatan di luar bantuan KIP Kuliah juga menjadi kendala dalam mencukupi kebutuhan sehari-hari. Sebagai solusi, penelitian ini merekomendasikan peningkatan edukasi literasi keuangan melalui pelatihan manajemen keuangan, penerapan sistem pencatatan pengeluaran, serta pemberdayaan mahasiswa dalam aktivitas ekonomi produktif. Dengan adanya strategi ini, diharapkan mahasiswa penerima KIP Kuliah dapat lebih mandiri dalam mengelola keuangan mereka, sehingga mendukung keberhasilan akademik dan kesejahteraan mereka selama masa studi.
pengelolaan keuangan, mahasiswa, KIP Kuliah, tantangan, solusi, literasi keuangan
Copyright (c) 2025 Ari Irawan https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Akuntabilitas dan Transparansi terhadap Kinerja Anggaran dengan Efektivitas Anggaran sebagai Variabel Intervening pada RSUD Sultan Suriansyah Kota Banjarmasin
Penelitian ini bertujuan untuk menguji Pengaruh Akuntabilitas dan Transparansi terhadap Kinerja Anggaran dan Efektivitas Anggaran sebagai variabel intervening pada RSUD Sultan Suriansyah Kota Banjarmasin. Populasi dalam penelitian ini ialah 38 pegawai pada RSUD Sultan Suriansyah Kota Banjarmasin, data diambil dari kuesioner yang dibagikan kepada responden. Data dianalisis dengan menggunakan SmartPLS Versi 3. Hasil penelitian ini ialah Akuntabilitas berpengaruh positif dan signifkan terhadap Efektivitas Anggaran, Transparansi berpengaruh positif dan signifikan terhadap Efektivitas Anggaran, Akuntabilitas berpengaruh positif dan signifikan terhadap Kinerja Anggaran, Transparansi berpengaruh positif dan signifikan terhadap Kinerja Anggaran, Efektivitas Anggaran berpengaruh positif dan signifikan terhadap Kinerja Anggaran, Efektivitas Anggaran memediasi pengaruh Akuntabilitas terhadap Kinerja Anggaran, Efektivitas Anggaran memediasi pengaruh Transparansi terhadap Kinerja Anggaran pada RSUD Sultan Suriansyah Kota Banjarmasin
Copyright (c) 2025 M. Ramadhan M. Ramadhan https://creativecommons.org/licenses/by-nc-sa/4.0
Determinasi Akuntabilitas Pengelolaan Dana Desa pada Desa Terapu Kecamatan Aluh–Aluh Kabupaten Banjar
Dana desa yang diamanatkan ke pemerintah desa merupakan suatu program yang harus dijalankan secara cepat dan tepat guna. Diperlukan tindakan yang tepat seperti tertuang dalam Peraturan Menteri Dalam Negeri No. 113 tahun 2014 tentang Pengelolaan Dana Desa yang mencakup perencanaan, pelaksanaan, penatausahaan, pelaporan serta pertanggungjawabannya. Akuntabilitas pengelolaannya menjadi hal yang wajib diterapkan pemerintah desa. Oleh karena itu penelitian ini bertujuan mengetahui apakah faktor-faktor seperti komitmen organisasi desa, kepemimpinan dan partisipasi masyarakat desa dapat mempengaruhi akuntabilitas pengelolaan dana desa baik secara parsial ataupun secara simultan. Dengan menggunakan kuesioner, pengumpulan data berhasil menghimpun 67 data dari responden. Kemudian dengan menggunakan analisis regresi linear berganda diketahui bahwa secara parsial ataupun secara simultan, faktor komitmen organisasi desa, kepemimpinan dan partisipasi masyarakat desa dapat mempengaruhi akuntabilitas pengelolaan dana desa yang dibuktikan dengan perolehan nilai signifikan di bawah level of significant 5%.
Copyright (c) 2025 Neti Rosiana Fadilah, Muhammad Fahmi, Yuliani Yuliani https://creativecommons.org/licenses/by-nc-sa/4.0
Factors Affecting Millennials' Decision to Choose a Mortgage and Trust as a Mediator
This study aims to analyze and find out the factors that affect the decision of the millennial generation both partially and simultaneously in choosing mortgage products. The number of samples in this study was 215 respondents. The sampling technique uses random sampling. The data collection technique in this study uses a questionnaire. The analysis used in this study is multiple linear regression analysis. The results of the study show that the price level variable does not have a significant effect on the customer's decision to choose a mortgage product, but after there is a confidence variable, it becomes influential. Then the variables of service quality and procedures do not have a significant effect on the customer's decision to choose a mortgage product after the trust variable as a mediator.
Promotion, Price, Service, Procedure, Trust, Decision Making, KPR, Millennial Generation
Copyright (c) 2025 Ryan Gerry Patalo https://creativecommons.org/licenses/by-nc-sa/4.0
Peran Soft Skill dan Praktik Kerja dalam Meningkatkan Kesiapan Kerja Melalui Motivasi Mahasiswa di Universitas Merdeka Malang
Penelitian ini bertujuan untuk mengkaji pengaruh Soft Skill dan Praktik Kerja Lapangan terhadap Kesiapan Kerja mahasiswa, dengan motivasi kerja sebagai variabel intervening. Kesiapan kerja mahasiswa merupakan aspek yang sangat penting dalam dunia pendidikan, khususnya dalam mempersiapkan mereka menghadapi tantangan di pasar kerja yang semakin kompetitif. Penelitian ini dilaksanakan di Universitas Merdeka Malang dengan melibatkan 80 mahasiswa Fakultas Ekonomi dan Bisnis angkatan 21 sebagai sampel. Metode yang digunakan adalah kuantitatif dengan teknik purposive sampling. Data primer diperoleh melalui kuesioner dan wawancara, yang kemudian dianalisis menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif yang signifikan antara Soft Skill dan Praktik Kerja Lapangan terhadap Kesiapan Kerja melalui motivasi kerja. Selain itu, motivasi kerja juga terbukti berpengaruh positif terhadap kesiapan kerja mahasiswa. Temuan ini menegaskan pentingnya pengembangan Soft Skill dan pengalaman praktis dalam meningkatkan kesiapan kerja. Meskipun ada pengaruh tidak langsung melalui motivasi kerja, hasilnya tidak signifikan, menunjukkan bahwa faktor lain, seperti pengalaman kerja dan kondisi pasar, mungkin lebih dominan dalam menentukan kesiapan kerja. Penelitian ini diharapkan dapat menjadi referensi bagi pengembangan kurikulum yang lebih relevan, serta memberikan wawasan mendalam bagi akademisi dan praktisi di bidang pendidikan dan manajemen sumber daya manusia. Selain itu, hasil penelitian ini juga diharapkan menjadi landasan untuk penelitian selanjutnya yang membahas tema serupa, serta berkontribusi dalam pengembangan ilmu pengetahuan di bidang pendidikan.
Copyright (c) 2025 Ulfa Diana, Syarif Hidayatullah, Stella Alvianna, Muhammad Nurdin, Umu Khouruh https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DENGAN MEDIASI VARIABEL MOTIVASI PADA PT BINTANG BORNEO METALINDO BANJARMASIN
PT. Bintang Borneo Metalindo Banjarmasin who interact directly with the leadership, it can be concluded that the leadership applies a transformational leadership style. However, the implementation of this leadership style is not optimal. The leadership has not fully utilized the appeal and charisma in inspiring vision and enthusiasm, and is lacking in helping to solve problems, paying attention to the individual needs of employees, and providing training and advice. The leadership's busyness with company affairs makes time to share and provide motivation limited.This research method, the researcher must first decide on the research method to be used. The research method is the approach chosen by the researcher to achieve the research objectives. Based on this, this study uses the census method, which means that the entire population consisting of 67 people is taken as the object of research. To collect the necessary data, this study uses several techniques, namely questionnaires, interviews, and observations.Based on the results of the research that has been done, it can be concluded as follows: Transformational leadership has no significant effect on employee motivation at PT. Bintang Borneo Metalindo Banjarmasin. Work discipline has a significant and positive effect on motivation at PT. Bintang Borneo Metalindo Banjarmasin.Transformational leadership has a significant and positive effect on employee performance at PT. Bintang Borneo Metalindo Banjarmasin.Work discipline has a significant and positive effect on employee performance at PT. Bintang Borneo Metalindo Banjarmasin.Motivation has a significant and positive effect on employee performance at PT. Bintang Borneo Metalindo Banjarmasin.Transformational leadership has an effect on employee performance mediated by motivation at PT. Bintang Borneo Metalindo Banjarmasin.Work discipline has an effect on employee performance mediated by motivation at PT. Bintang Borneo Metalindo Banjarmasin
Copyright (c) 2024 Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Pengaruh Beban Kerja, Lingkungan Kerja, Stres Kerja terhadap Kinerja Pegawai pada Dinas Perumahan Rakyat dan Kawasan Permukiman Kota Banjarmasin
Penelitian ini berfokus pada Dinas Perumahan Rakyat dan Kawasan Permukiman Kota Banjarmasin untuk mengevaluasi pengaruh pendidikan, pelatihan, beban kerja, dan lingkungan kerja terhadap kinerja pegawai. Berdasarkan temuan, banyak pegawai menghadapi tantangan dalam hal pendidikan dan pelatihan, yang berdampak pada kinerja mereka. Selain itu, beban kerja yang tinggi dan lingkungan kerja yang tidak kondusif turut mempengaruhi stres kerja dan kinerja pegawai. Penelitian ini menyimpulkan bahwa peningkatan dalam pendidikan, pelatihan, beban kerja, dan lingkungan kerja dapat berdampak positif terhadap kinerja pegawai. Sebaliknya, penurunan dalam faktor-faktor ini dapat mengurangi kinerja dan kesejahteraan pegawai. Diharapkan, hasil penelitian ini dapat memberikan dasar bagi kebijakan pengembangan SDM yang lebih efektif di masa depan.
Copyright (c) 2025 Jurnal Riset Inspirasi Manajemen dan Kewirausahaan https://creativecommons.org/licenses/by-nc-sa/4.0